Standing Out in a Saturated Market
Tracy Matthews is a Jewelry Designer, Entrepreneur, Mentor, and Podcast host. Her passion is supporting makers to tap into their unique creative brilliance factor to make more money and impact. She has been featured in InStyle, Elle, Us Weekly, Martha Stewart Weddings + more!
Tracy joins me in this episode to take about the power of branding your jewelry (or handmade) business, how to stand out amongst your competitors, and how to keep going when things don’t work out. She shares with me some of the amazing stories and lessons from her book The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand and how many of these same strategies can be used for any handmade business.
“When you can create desire for your brand, you become the only choice in the eyes of your dream clients.”
a podcast for makers + artists
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